Jeffrey Petersen, Ph.D., is a Professor of Sport Management and director of the School of Education's Graduate Program in Sport Management. Petersen has prior Sport Management teaching and leadership experience in several collegiate settings and formerly served as coordinator of the Sport Administration undergraduate program at Ball State University (Muncie, Indiana) as well as the division chair and Sport Management program director at Loras College (Dubuque, Iowa). His experience also includes stints as interim chair for the Department of Educational Leadership from 2019 to 2022 as well as teacher, coach, athletic director, and NMAA (New Mexico Activities Association) district chair at the high school level.

An active researcher, Petersen has published work in more than 80 peer-reviewed journal manuscripts, and he has made more than 180 refereed presentations at state, national, and international conferences. His first textbook, Facility and Event Management: Applications in Sport, was released in 2017 with Kendall Hunt Publishers along with his co-authors, Dr. Lawrence Judge and Dr. John Miller. Petersen's primary areas of research include sport facility design and management, sport management curriculum and pedagogy, interscholastic sport sponsorship, and the Youth Olympic Games (YOG). Prominent leadership roles have included serving as the Chair of the Council on Facilities and Equipment within the American Alliance of Health, Physical Education, Recreation and Dance (AAHPERD), serving on the executive board of the American Association for Physical Activity and Recreation (AAPAR), and serving as inaugural chair of the Sport Management Council of the Indiana Association for Health, Physical Education, Recreation and Dance (IAHPERD). Petersen was also an integral member of the organizing committee that brought the Applied Sport Management Association (ASMA) Conference to Baylor in 2018 and 2020.

Petersen’s research and scholarship has been recognized by the Sport Marketing Association with a Best Paper Award in 2012 and as a best paper finalist in 2011. The Texas Association for Health, Physical Education, Recreation and Dance (TAHPERD) has recognized his research with the Outstanding Research Poster Award – Professional Division in both 2011 and 2014. His research accomplishments were also recognized with the designation of Research Fellow by AAHPERD in 2014. His professional service and support of students was recognized by the Applied Sport Management Association awarding him the Distinguished Service and Mentorship Award in 2023 in Birmingham, AL. His strategic partnerships with area sport organizations like the Fort Wayne Tincaps, Indiana Ice, American Football Coaches Association, Baylor Athletics, Baylor Bear Sports Properties, SMG McLane Stadium, McLennan Community College, Boys and Girls Clubs of Waco, ClubCorp, Sodexo, Savor, and the Greater Waco Sports Commission have resulted in over $733,000 internal and $866,000 external funding that fostered the creation of numerous graduate assistantship opportunities.

Degrees (3)

PhD - Health, Physical Education & Recreation - Sports Administration
University of New Mexico
Albuquerque, NM

MA - Human Performance in Sport
New Mexico Highlands University
Las Vegas, NM

BS - Biology Secondary Education
Taylor University
Upland, IN

Certifications (1)

CAA - Certified Athletic Administrator

Select Publications (1)

Facility and Event Management: Applications in Sport

Jeffrey C. Petersen, professor of sport management, published Facility and Event Management: Applications in Sport, 2017, with co-author(s) Dr. Lawrence W Judge, Ball State University, and John J. Miller, University of Southern Mississippi.

Select Presentations (1)

Dr. Jeffrey Petersen, and Dr. David Pierce, IUPUI, presented Priming the pump: An analysis of sport management faculty internal grant awards at Applied Sport Management Association Conference, held February 21, 2021, in Kerrville, TX.

Courses (4)

SPM 5V90 Internship in Sport Management

SPM 5327 Financial Management in Sport

SPM 5376 Facility and Event Management

SPM 5336 Sport Marketing